Business Unusual – trust, innovation & sustainable business

The WU Institute for Managing Sustainability welcomed Daniel Truran for a highly inspiring guest lecture titled:

„Business Unusual – how companies can successfully embed social purpose in their business models”

Daniel, who currently serves as Communications Director at B Lab Europe, Director General of ebbf – ethical business building the future, and is a Co-founder of The Impact Hub Madrid focused on the importance of trust and innovation for building sustainable business. He introduced the B Corporation movement and case studies of companies and people using business as a force for good. He linked the experiences of B Corporations and Social Entrepreneurship, showing how this innovative way of doing business bridges the current gap between business, the social environment and the issues that companies face.

More information on Daniel’s talk can be found here


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